My husband created a book of original recipes for making chocolates called Anthony’s Chocolates On-the-Go, Done My Way. He felt making chocolates didn’t have to be a big, scary mystery with fancy, expensive equipment so he developed fail-safe recipes for success. He marketed the book at book expos and fairs, gave talks and demonstrations, and taught classes.
He also marketed his book with samples, his trademark creation being “The Turtle.”
The book came out in 2009 and debuted at a crowded signing in a friend’s home. After five years or so, he retired from the circuit. (But not from eating chocolates.)
One night recently, our phone rang. The woman identified herself. I didn’t make the connection. Then, to help me out, she said she bought Tony’s book a number of years ago, saved his business card and now wanted a book for her niece. No, wait. She wanted four books … for four nieces.
Now we’ve arrived at the big point. It’s all about marketing your book. You can never underestimate the importance of interacting with buyers and potential buyers, building rapport, and making connections. Talk. Talk. Talk. For example, compliment an interesting piece of clothing a person is wearing or ask the person a question or refer to something of interest in the book.
More ideas. Put a book in their hands. Put a bookmark in their hands. Give them a sample. For this book, it’s a piece of chocolate. Take a picture with their permission. Wear something interesting, in this case, the chef’s outfit. In other words, think of the various ways you can make connections with people. Think of actions you can take to make your book an item of interest, whether fiction or nonfiction.
Marketing, marketing, marketing. These are a few ideas used by a retired chocolatier that may help trigger ideas for marketing your book. Think out of the box. Try a word cloud of connected words related to your book. Don’t judge. Just do a word cluster. Items and ideas will pop out that are useful.
The pleasure of someone buying your book is unbeatable and that pleasure can continue. There’s nothing quite so satisfying as a repeat customer!
Your husband needs to write a follow-up book!
Hi Neil – That’s a great idea!!!
How exciting…cheers to more sales and of course more chocolate making!