Your book has been out for a while. What do you do now? How do you keep the marketing fresh? You do two things. You stick with what works and … you try something new. All Ways A Woman came out in January 2017. Lynn and I, the “we” of this post, have come up with our game plan for the 2018-2019 season.
What have we done that works, that we’ll continue doing?
First, because we combine the disciplines of poetry and art, we participate in art events and book events. Local art faires and book expos/festivals provide a ready market. The main tasks are being aware of these events and getting registered into them.
Second, we know talking about the book’s poetry and art in our program called “A Reading and Conversation with All Ways A Woman” is successful. We speak at libraries, museums, clubs, organizations, and private gatherings. We do readings in local coffee cafes. These are done with the stipulation we can offer our book for sale after the event.
Third, we’ll continue offering our greeting cards which feature an image from the book, with the accompanying poem on the inside.
What are we doing that’s new?
First, we advertised in a publication called Art Patron Magazine. According to its website, the magazine is “a regional art publication committed to the inspiration, curation, and collection of fine art in all its forms.” It has two editions distributed in Palm Springs and Laguna Beach, CA. This represents many thousands of people. We’ll soon see if there’s an uptick in online sales. In any case, the book is “out there” to a wider audience than we could have done on our own. Exposure can’t hurt.
Second, we will be presenting to a writers’ group. We’ll be sharing small excerpts from our regular program, but speaking mostly about creating a composite character, an “every-woman,” that women can relate to and care about, as well as our process of writing and collaborating. This is speaking to a new, more specialized audience with a shift in message direction.
Third, we’re trying some new merchandising. We’ll be offering a “Book in a Bag.” This will be a tote featuring an image from All Ways A Woman, with the book inside. The emphasis will be for gift giving.
Nuts and Bolts
We’ll continue with the nuts and bolts of distributing bookmarks, business cards, and flyers. We’ll continue using sign-up sheets to build marketing lists, and we’ll continue with our Amazon and Facebook pages.
And so …
In the Palm Springs area, it’s a new “season.” Folks are coming in for vacations and extended stays to take advantage of the weather. The population swells as do the number of events and the marketplace. We wish you happy sales!